Establishing thought leadership for a B2B tech startup
Quorso is a SaaS company based in London. I created the blog and contributed regular content in order to establish Quorso as a trusted resource in performance management and boost our SEO.
Breathing new life into an old brand with a pop-up concept
Michaels is the largest retailer of arts and crafts in the US and Canada. My co-creator, Leigh Campbell, and I pitched a pop-up concept and accompanying digital campaign to help Michaels engage new audiences.
Explaining complicated tech in the simplest way possible
Quorso is complex, ambiguous technology with many features, benefits, and use cases for various industries. I wrote and directed an easy-to-understand video – animated by Blacksalmon Studio – for digital campaigns and sales enablement.
Telling a story with promo emails
Michaels Custom Framing – now called Aaron Brothers – is a store-within-a-store that specializes in creating completely custom frames and artwork for the more affluent Michaels customer.