Case studies

Building a brand, achieving $1 billion unicorn status

In 2019, PPRO was a fintech company with an identity crisis. In 2020-2021, I led a repositioning project with the CEO and VP of marketing. We overhauled the company narrative, messaging, brand identity, tone of voice, the website … you name it, we redid it. 

Shortly after, we raised $185 million and unlocked that coveted $1 billion valuation.

Explaining complicated tech in the simplest way possible

Quorso is complex, ambiguous technology with many features, benefits, and use cases for various industries. I wrote and directed an easy-to-understand video – animated by Blacksalmon Studio – for digital campaigns and sales enablement.

Breathing new life into an old brand with a pop-up concept

Michaels is the largest retailer of arts and crafts in the US and Canada. My co-creator, Leigh Campbell, and I pitched a pop-up concept and accompanying digital campaign to help Michaels engage new audiences.

Establishing thought leadership for a B2B tech startup

Quorso is a SaaS company based in London. I created the blog and contributed regular content in order to establish Quorso as a trusted resource in performance management and boost our SEO.

Telling a story with promo emails

Michaels Custom Framing – now called Aaron Brothers – is a store-within-a-store that specializes in creating completely custom frames and artwork for the more affluent Michaels customer.